What is the Purpose of Your Home Page? Home Page Design
If you’re in charge of organising your company website and choosing the right web design company, then maybe you know exactly what you want and need. If you’re not sure what you need, then here’s what you need to know. It will help the web design company it will really help them if you have some idea of what you want. Perhaps you’ve got to use corporate branding and colours, or there’s an existing website that needs upgrading or modernising, or perhaps you’re starting with a blank slate.
In my browsing of the web sites in my directory I have come a cross many web sites that are displaying “Web Page Under Construction”.
Landing pages that establish expertise or try to build a relationship are a form of this type of home page.
If you’re paying for the designer’s time, remember that the more you change things, and want bits amending, then the more time it will take. You’ll need to decide whether you want an ecommerce or brochure site. An ecommerce site will be ideal if you want to sell your products online, whereas a brochure site will be perfect if you just want to tell people about your services, or provide information for your visitors.
Build a List Landing pages that have the sole purpose of building a list are often called squeeze pages. Basically a visitor to such a web page either provides their name and email address in return for an opt-in bonus… or they leave. This type of web page has an opt-in box as its focal point. Any and all text is there to convince the visitor to enter their name and email address in the form provided.
Whilst you might know a bit about websites, you won’t want to get carried away. Will social media or videos, or having an online game be appropriate for your target audience? Now you know more about web design, and how you can make sure you get it right first time, perhaps now is the time to ensure that you have the right web design.
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