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There is nothing that will help you with your PPC Research more than good Keyword Research Tools. Most are easy to use, very powerful, and some are even free! Were going to focus on two leading tools right now: One from Google, and one from Wordtracker.

Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.

Once your results are returned, Google provides a list of valuable information:

1) The relative competition for that keyword

2) Average search volume by keyword

3) A keyword’s comparative competition

4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!

Now let’s take a look at Wordtracker, which can be found at http://www.wordtracker.com/. The aforementioned tool by Google does a great job of showing results from searches performed within Google, whereas Wordtracker provides statistics from all major search engines.

You might wish to utilize “Wide Search”, Wordtracker’s impressive feature which finds words that might not immediately come to mind when you’re thinking of keywords. Let’s say, for example, you want to bid on cell phones. By choosing “Wide Search”, you’ll not only receive words like cellular phone or cellphone, but also cell phone manufacturers such as Motorola, Palm, Samsung, and Nokia. In addition, it provides other recommendations such as headset, blue tooth, and accessories. Using this extremely powerful tool, you can glean ideas that might not yet have occurred to you.

Wordtracker certainly helps you take your keywords in any direction that is available. You won’t find the bid pricing details that you will from Google, but Wordtracker will show you every variation of the keyword that has been searched within the previous two months as well as the number of times each keyword has been searched using Metacrawler and Dogpile.

1) Dogpile and MetaCrawler keyword search quantity results

2) It will also tell you what keyword searchers were done for Metacrawler and Dogpile.

You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

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