A Beginners Guide to SEO Easy
Online businesses and those with a web presence have discovered the secret to success – SEO. Many of them have already implemented this success strategy with great results. If you’ve held back only because you’re not too sure of what it entails or how to go about it, then here’s a basic overview of the whole process.
Simply put, SEO is a method that ensures high rankings for your webpage on search engines like ASK, MSN, Yahoo and Google. There is no charge for inclusion in such search results except the adherence to the rules and guidelines set down by search engines. Your ranking on a search engine is primarily influenced by the number of other quality websites that provide links to your site. Search engines construe these links as a vote for your site or page. This is possible when you create a website with good quality original content.
If you believe that your website’s content qualifies as above then you only need to get in touch with websites with online authority and inform of them of the same. They might provide links to your page if they find it to contain quality content and this will help you rise in the search engine rankings. These links, however, must not have a “nofollow” attribute which will make the search engine ignore it, thereby resulting in no positive movement up the search engine rankings.
When a proper link is created Google follows this link to your site and indexes your home page. It will return to spider all the other pages that are linked to your home page so it’s a good idea to ensure that all the pages on your website are linked to your home page. There is a strong belief that Google makes sure that all the best ranked websites are those that have been around for a while and earned its trust, a concept referred to as “the sandbox theory.” I believe this isn’t always the case as Google decides on rankings based on the quality of these incoming links.
What also boosts your rankings is the presence of keywords in both your content as well as the links that lead to your website. When Google begins to pay your website more attention, it’s said to be sending more Google Juice your way which you must make optimal use of by ensuring that all your website’s pages are linked through your home page, thereby figuratively spreading the Google Juice. Until you’ve gained a good amount of Google Juice to all your main pages, you must try and avoid using your home page to provide external links, instead limiting them to your stand alone pages. But, numbers aren’t what always make the difference; Google can, at times, improve your rankings based on just one good quality link however, it’s safer to ensure you’ve got many quality links to increase the search engine’s trust in your website.
The most effective incoming links to your websites will be from pages that boast quality links themselves, so it’s a good idea to seek links from such sites. Use these links to your home page effectively by linking them to your other pages by means of specific keywords, as far as possible. But, make sure that you’re aware of how many words Google prefers in a link. The Google search engine will follow an incoming link to your site and then check out all the other links on your pages thus indexing not just your home page but all other pages of your website that are linked, through a robot called “spider.”
During its visit Google will go through your content to ascertain that it’s unique and informative. In the event that it finds your web content to be duplicate, it can ignore your website, a process that can also occur when it finds too many irrelevant links making their way out of your website. Avoid keyword glut however, also make sure that you don’t receive too many links too quickly as this can arouse Google’s suspicions and can even lead to the devaluing of your home page, your entire website, all or specific links on your website or individual pages. Based on this research, Google pushes up all the pages that have a good amount of Google Juice while lowering the rankings of those that don’t.
For this reason it’s important to spread the Google Juice as far as you can, including all your important pages and making sure they are rich in keyword text. This is what will help your website to appear higher up in the search engine results pages (serps) when people type in keywords into the search engine.
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