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New website owners usually have no idea what to do or where to begin, as far as SEO and keyword usage is concerned. It gets easier after cracking heads with the search engines for months, but why do things the hard way? Just follow these steps and watch search traffic grow right off the bat.

Keyword Tools: The most important part of SEO for a new webmaster is to generate keyword lists. How to use the list is described below in optimization. But first thing is to know which keyword tool (or tools) to use.

There are free tools available which can be used to generate keywords. The most popular one is the Adwords keyword tool from Google. For those who want to build an all-inclusive keyword list that includes high query volume keywords not on Google, there are other tools from Compete, Wordstream, Spyfu and SEM Rush.

Optimization: SEO and keyword usage can be combined for some pretty good onsite optimization. Optimize existing pages and add new pages to include the right title and the keyword within the page. Make sure all links within the site are using correct keywords when pointing to a page.

To juice it up some more, add new links where possible using the right keywords. Categorize the site into sub-domains, and remember to keep all the blogs and other things that are not a part of the core website in separate sub-domains. Cross-domain links have more value, so it becomes even more important that these links have the right keywords.

Link Building: All the onsite SEO and keyword lists in the world won’t do any good without a good link building team. In big firms, business managers and the traffic acquisition head usually coordinate and work as a team. Without this teamwork, no online company can hope to do well.

A startup or one-man show might not be able to afford that, but it’s not really hard to learn how to do it in a professional manner. Or hire a firm to take care of the link building campaign. Either way, it can’t be done by sending an email or two in a few spare moments.

It takes a lot of time and effort and resourcefulness to consistently find high-value domains, contact the owners and finalize a link deal. Awareness of link building lingo and methodology is also essential – terms like link reliance, permanent links, three-way links, sitewide links and blogrolls.

PPC: A precise PPC campaign can build traffic a lot faster than by hammering away on SEO and keyword lists. The fact is that PPC campaigns are essential to traffic acquisition, once a site has grown past a certain level. It is therefore good to start on Adwords with a small budget and learn the ins and outs of creating ads and bidding on keywords.

It’s a fool’s errand to try to summarize SEO into a single page, but its enough to get started. Throw in a regularly updated website with original and interesting content, and spice it up with some buzz on facebook, twitter, etc. The traffic stats will show that the ship is now sailing in the right direction.

Want to find out more about Seo and Keyword, then visit Sharon Taylor’s site on how to choose the best Seo and Keyword for your needs.